I see everything through the lens of great storytelling.

You can take the journalist out of the newsroom, but you can’t take the newsroom out of the journalist.

I’m still always chasing a great story. I just look for it in different places now.

Back then, that meant tracking down sources, shaping a TV script against the clock, or standing outside in a blizzard reporting on the storm of the century.

Today, I’m more likely to be digging into a new technology, interviewing a founder, untangling a complex product, or looking across a company’s content and asking: what’s the story here, and are we telling the right one?

I’m an award-winning journalist turned content strategist, editorial lead and copywriter. I help brands and executives figure out what to say, how to say it, and how to build a stronger story around it.

A few things I do:

• Content and editorial strategy

• Brand messaging and narrative development

• Founder and executive ghostwriting

• Website, campaign and thought leadership copy

• Complex and technical storytelling

I’ve worked across SaaS, AI, professional services and consumer brands, helping teams clarify complex ideas, sharpen their positioning, build authority and create content that supports growth.

Before moving into content and strategy, I worked in broadcast journalism, including with CBC, and reported across 16 countries.

Other Fun Facts

• Earned my Bachelor of Journalism from Carleton University in Ottawa in 2007.

• Began my career in broadcast journalism, working as a television reporter and producer with CBC Edmonton and Citytv Edmonton from 2006 to 2010.

• Shot, directed and edited Grace, an award-winning short documentary about a young girl using education to help lift herself and her family out of poverty. The film screened at 12 film festivals around the world.

• Stepped away from journalism after having my children and spent several years as a stay-at-home mom. During that time, I also ran photography and dance businesses, which eventually brought me back to writing and creative work.

• Started my freelance copywriting business in 2020, building a career that combined storytelling with the flexibility I wanted for my family.

• Reached Top Rated Plus status on Upwork within my first year on the platform, a distinction earned by roughly the top 1% of freelancers.