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Ghostwritten for ICUC's Co-President, combining industry insights and real client examples to shape executive thought leaders

Newsletter: Nicole VanZanten | ICUC

Helped edit Capgemini's flagship technology report, refining technical narratives and developing search campaign copy.

I helped the owners of this short-term rental management company rebrand with more consistent and effective  messaging.

I worked with an award-winning marketing agency to flesh out their services page.

I teamed up with an agency to create captivating headers and content to clarify the USP of this real estate team in Ottawa.

I collaborated with a marketing agency to create conversion copy for this e-commerce toy brand.

I helped elevate the brand messaging of this high-end furniture brand and clarity their offerings for their B2B arm.

I worked closely with the co-founder of tech company runZero to attract talent with thought leadership content.

Developed executive social copy for a technical POV on predictive quality, AI and digital twins in aerospace.

Highest performing example of my work with the ICUC newsletter. Achieved a 24.35% open rate and 4.74% click rate.

Ghostwrote a bylined executive article, blending personal storytelling with industry research and leadership insights.

Collaborated with editorial and research teams on two flagship reports that appeared in multiple mainstream media outlets.

Created an SEO/AEO-focused comparison guide shaped by search intent, clear structure and strategic product positioning.

Worked with editorial on a series using proprietary data, local research and practical hosting advice. *other expert byline

Ranking for 83 keywords. Collaborated with editorial to optimize search intent, structure and data. *other expert byline

Translated data from research team into an accessible, search-optimized guide with practical advice for hosts.

One of more than a dozen bylined articles researched and written for InvestorsObserver, working closely with an editor.